The assignment: Design a new logo for Xenos based on the creative letter you've got.
For a school assignment I created a new logo for Xenos. The creative letter I got said I had to use the current colors, the logo had to be an enlargement of the X and it should inspire a young audience (like students).
For the logo I chose to show the different products Xenos sells, but subtle shown by using a lighter pink. To create a feeling on how the logo can be used, a couple of different touchpoints are shown. It was important that there isn't to much information shown, the image should speak for itself and the buyers must decide in a split second if they want to get inside the store or don't.